Wal-Mart has faced several set backs in their longevity of business. Many accusations have been made against them as a corporation, and their public relations team has come to the rescue every single time they have been doubted. In early 2010 Wal-Mart was caught once again under a bad publicity cloud. Around 1 million employees, all female employees, for paying women less than men and not allowing women the same process or access to managerial positions.
Public relations comes in to help, yet that is a major fault of the Wal-Mart and it would be difficult for any Communications Department to save them now. The law suit remained in the media mostly because Wal-Mart was hesitant on settling the case. Wal-Mart began to push into urban areas that have not had a strong link to retailers for years.
Such bad press has surrounded Wal-Mart and these types of leaks only make the company look weaker. The PR strategy has since backfired on Wal-Mart and they will take a hit that they may or may not be prepared for. One documentary that was released was called, "The High Cost of Low Price." I, personally, watched this documentary in a class this semester and it was disturbing.
Wal-Mart was accused of mistreating their employees in several ways and this documentary had actual testimonies, that made it seem even more real. I wish the Wal-Mart public relations team luck, but we will just have to wait and see...
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